Choosing the right CRM for payment processing means finding a platform that handles customer relationships and connects seamlessly with your payment infrastructure. The best CRM for your business depends on your size, industry, and operational needs.
This guide compares the top CRM platforms for CRM payment processing in 2026, including payment integration capabilities, pricing, and which business types they fit best.
What Makes a CRM Good for Payment Processing?
Before comparing platforms, here is what matters for CRM payment management:
- Payment gateway integration — the CRM must connect to your processor or gateway to sync transaction data
- Transaction visibility — payment history, status, and amounts visible inside customer records
- Automated workflows from payment events — trigger actions when payments are received, fail, or refund
- Invoicing and recurring billing — generate invoices and manage subscriptions from the CRM
- Reporting — revenue dashboards, payment method breakdowns, and trend analysis tied to customer data
Not every CRM handles all of these natively. That is where processor integrations come in.
GoHighLevel: Best for Agencies and Local Businesses
GoHighLevel (GHL) is an all-in-one CRM that combines sales pipelines, marketing automation, funnels, appointment scheduling, and communication tools. For agencies and local service businesses, it is one of the most practical platforms for managing everything in one place.
Payment capabilities with Unison integration
With Unison's GoHighLevel integration, you get:
- Credit card and ACH payment acceptance inside GHL
- Recurring billing and subscription management
- Invoicing and payment links from contact records
- Payment-triggered automations (emails, pipeline changes, tasks)
- Multi-account support for agencies managing client sub-accounts
Best for
- Marketing agencies managing multiple clients
- Local service businesses (HVAC, dental, fitness, real estate)
- Course creators and coaches
- SaaS companies using GHL as their CRM
Pricing
GoHighLevel starts at $97/month for the Starter plan. Agency plans with sub-accounts start at $297/month. Payment processing fees through Unison are separate and based on interchange-plus pricing.
Salesforce: Best for Enterprise
Salesforce is the enterprise CRM standard. With its AppExchange marketplace, custom objects, and extensive API, it can be configured for nearly any payment processing workflow.
Payment capabilities
- Payment gateway integrations through AppExchange partners
- Custom objects for transaction tracking, invoicing, and subscription management
- Advanced reporting and dashboards for revenue analytics
- Workflow automation from payment events through Flow or Process Builder
- Support for complex business logic (multi-currency, tiered pricing, commission tracking)
Best for
- Enterprise organizations with complex sales cycles
- Merchant services companies and ISOs managing portfolios — see our CRM for merchant payment management guide
- B2B businesses with CPQ (configure-price-quote) requirements
- Companies needing advanced reporting and forecasting
Pricing
Salesforce pricing starts at $25/user/month for Essentials but most businesses need Professional ($80/user/month) or Enterprise ($165/user/month) tiers. AppExchange payment integrations may add additional costs.
HubSpot: Best for Marketing-Focused Teams
HubSpot combines CRM with inbound marketing, content management, and sales tools. Its native Stripe integration and growing payment features make it a solid choice for marketing-focused businesses.
Payment capabilities
- Native payment processing through HubSpot Payments (Stripe-based)
- Payment links embeddable in emails, landing pages, and quotes
- Payment data visible in contact and deal records
- Workflow automation triggered by payment events
- Third-party integrations for other processors
Best for
- Marketing agencies and content-driven businesses
- B2B companies with inbound sales models
- Businesses already invested in the HubSpot ecosystem
- Teams that want CRM + marketing + payments in one vendor
Pricing
HubSpot CRM is free for basic features. Sales Hub starts at $20/month (Starter). Professional ($100/month) and Enterprise ($150/month) tiers add advanced automation and reporting.
Zoho CRM: Best for Budget-Conscious Businesses
Zoho CRM is part of the Zoho ecosystem, which includes Zoho Payments, Zoho Books, Zoho Invoice, and 40+ other business apps. For small businesses that want an integrated suite without enterprise pricing, Zoho delivers.
Payment capabilities
- Native integration with Zoho Payments and Zoho Invoice
- External gateway connections through Zoho Flow or direct API
- Transaction data synced to customer records
- Workflow automation from payment events
- Reporting through Zoho Analytics
Best for
- Small to mid-size businesses on a budget
- Companies already using Zoho's business suite
- Businesses that want CRM + invoicing + accounting in one ecosystem
- International businesses (Zoho supports multi-currency well)
Pricing
Zoho CRM starts at $14/user/month (Standard). Professional ($23/user/month) adds workflow automation. Enterprise ($40/user/month) adds advanced customization.
Pipedrive: Best for Sales-Focused Teams
Pipedrive is a sales-first CRM built around visual pipeline management. Its marketplace includes integrations for payment processing and invoicing.
Payment capabilities
- Payment gateway integrations through marketplace apps
- Transaction data linked to deals and contacts
- Invoice generation through third-party integrations
- Basic automation from deal stage changes
Best for
- Sales teams focused on pipeline management
- Small businesses that want a simple, visual CRM
- Teams that prioritize deal tracking over marketing automation
Pricing
Pipedrive starts at $14/user/month (Essential). Professional ($49/user/month) adds reporting and automation. Enterprise ($99/user/month) adds security and support features.
Comparison Summary
GoHighLevel
- Payment integration: Unison direct integration
- Best fit: Agencies, local businesses, coaches
- Recurring billing: Yes (with Unison)
- Pricing: From $97/month (flat, not per-user)
Salesforce
- Payment integration: AppExchange + custom API
- Best fit: Enterprise, ISOs, complex B2B
- Recurring billing: Yes (with add-ons)
- Pricing: From $25/user/month
HubSpot
- Payment integration: Native (Stripe) + third-party
- Best fit: Marketing teams, inbound sales
- Recurring billing: Yes (native + integrations)
- Pricing: Free CRM, paid from $20/month
Zoho
- Payment integration: Native (Zoho Payments) + API
- Best fit: Budget-conscious SMBs
- Recurring billing: Yes (Zoho subscriptions)
- Pricing: From $14/user/month
Pipedrive
- Payment integration: Marketplace integrations
- Best fit: Sales-focused teams
- Recurring billing: Limited (through integrations)
- Pricing: From $14/user/month
How Unison Works With Any CRM
Regardless of which CRM you choose, Unison Payment Solutions can integrate your payment processing. We provide:
- Direct integration with GoHighLevel for agencies and local businesses
- API-based integrations with Salesforce, HubSpot, Zoho, and Pipedrive
- Interchange-plus pricing for lower per-transaction costs
- Dedicated merchant accounts for stability
- High-risk merchant account support for restricted categories
- Chargeback protection tools
- Personal account manager for every merchant
See all available payment processing integrations or contact us for a free quote.