Reduce Cart Abandonment with Financing

Cart abandonment is eCommerce's biggest leak. Industry averages show 70%+ of shopping carts are abandoned before purchase. That's $18 billion in lost sales annually for US retailers. And a significant chunk—roughly 17%—abandon specifically because the total cost was higher than expected.

Price shock at checkout is preventable. When customers see a $400 total and realize they can't comfortably pay that today, they leave. But when they see "$34/month with Affirm" or "4 payments of $100 with Afterpay," the purchase becomes possible. The sale is recovered.

BNPL (Buy Now Pay Later) is proven to reduce cart abandonment. Merchants adding BNPL options consistently see abandonment rates drop 20-30%. That's not a small optimization—that's recovering real revenue you're currently losing.

The psychology is straightforward. Cart abandonment often isn't a hard "no"—it's a "not right now." Customers want the product. They just can't or don't want to pay in full today. Financing transforms "not right now" into "yes, I can manage that."

For maximum impact, show financing options before checkout. Display monthly payments on product pages. Include BNPL messaging in cart sidebars. The earlier customers see affordable payments, the less likely they are to build a cart and abandon it at the final step.

Abandoned cart recovery emails become more effective with financing messaging. "Still interested? Complete your purchase for just $X/month." This gives abandoners a new reason to return and convert.

Unison Payment Solutions helps you implement financing strategically to maximize abandonment recovery. We analyze your cart data, identify price-shock patterns, and implement financing at the moments that matter most.

How It Works

1. Apply online — takes less than 10 minutes
2. Get approved — most merchants within 24 to 48 hours
3. We configure everything — custom settings, integrations, and branding
4. Hands-on training — your team learns every feature

What you will not find with Unison:

• No long-term contracts
• No early termination fees
• No setup charges

Already with another provider? We analyze your current setup, find savings, and manage the full switch. Contact us today for a free consultation.

Unison works with businesses of all sizes. Whether you run a single location or manage dozens, reduce cart abandonment with financing adapts to your needs.

Small Businesses & Startups

• No contracts, no setup fees, no minimum volumes
• Same enterprise-grade technology as larger merchants
• Dedicated account manager from day one
• Scales with you as your business grows

Established & High-Volume Businesses

• Custom pricing based on volume
• Multi-location management and reporting
• API integrations with existing systems
• Priority support and a single relationship manager

High-Risk Industries

CBD, peptides, gaming, and eCommerce businesses get stable accounts through our high-risk merchant accounts. We pair you with banks that specialize in your industry and include chargeback prevention and fraud monitoring.